Intel has started on its new ad campaign, Sponsors of Tomorrow! This campaign is Intel's biggest marketing campaign in three years, and a very first that focuses on the Intel Brand itself, and not on the processor products, like the previous ones!
So with this campaign Intel has launched a new brand of "Rock Stars", a new breed, because well Intel's super stars are different from ours!
One of its first Internet-based ads focuses on Ajay Bhatt, one of the principal engineers of Intel behind the development of USB, a crucial Intel technology used in virtually all PCs today. In fact, I need to thank Ajay Bhatt myself, for if it was not the USB technology I couldn't have used the Data Card that I am using to operate this internet!
The ad showcases actors acting out the role of engineers! After all, not all nerds can act out roles, unlike Moi!
Intel's ads have based on the idea to convey the message that "gigantic advances of the digital age have been made possible by silicon, and the vast majority of this silicon has come from Intel." A path design for tomorrow!
"Sponsors of Tomorrow" is expected to have a lifespan of 3 to 5 years, and if you were wondering who the creators were, well the names of those super stars are Venables Bell & Partners in San Francisco.
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